Work

Mediating role of trust in the impact of perceived empathy and customer orientation on intention to continue relationship in Indian banks

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Financial Services Marketing

DOI: 10.1057/s41264-021-00137-6

Authors: Rajeev Kumra, Praveen Kumar Sharma

Institutions: Indian Institute of Management Lucknow, Jaypee Institute of Information Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4206656203

FWCI: 0.97

Cites: 73

Cited by: 11

Related to: 10