Year: 2021
Type: conference-paper
Abstract: With the development of mobile Internet, mobile short video has become one of the main channels for people to obtain information.Short video marketing as a new marketing means, we can see its development potential in the 5 G era, but it is undeniable that there are still many loopholes in this industry.Therefore, the author makes a SWOT analysis of short video marketing to summarizes the development trend of short video marketing.Then, the author makes a brief strategic analysis from the four dimensions of product, price, place, promotion.Through the analysis, the author concludes that the business realization model will be standardized.Although the short video marketing realization is still in its infancy, with the gradual maturity of the industry, the business realization model will be more standardized, and MCN will also begin to mature.
Author: Ruihao Zhou
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4206843733