Work

Brand authenticity: literature review, comprehensive definition, and an amalgamated scale

Year: 2022

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2021.2018937

Authors: Christopher L. Campagna, Naveen Donthu, Boonghee Yoo

Institutions: Georgia State University, Hofstra University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4207069770

FWCI: 15.39

Cites: 65

Cited by: 120

Related to: 10