Work

Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.102938

Authors: Alok Tewari, Smriti Mathur, Smriti Srivastava, Divya Gangwar

Institutions: Dr. A.P.J. Abdul Kalam Technical University, IMS Ghaziabad

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4207084584

FWCI: 26.18

Cites: 118

Cited by: 154

Related to: 10