Work

When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies

Year: 2022

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucac005

Authors: Daniel Sheehan, Ryan Hamilton, Ramnath K Chellappa

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4210335780

FWCI: 0.601

Cites: 28

Cited by: 7

Related to: 10