Work

The Relationship between CSR and CBBE in Sub-Saharan Africa: The Moderating Role of Customer Perceived Value

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of African Business

DOI: 10.1080/15228916.2021.2015835

Authors: Prince Kodua, Charles Blankson, Swati Panda, Thuy Nguyen, Robert E. Hinson, Bedman Narteh

Institutions: University of Ghana, University of North Texas, Ajman University, Kennesaw State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4210874569

FWCI: 3.99

Cites: 65

Cited by: 21

Related to: 10