Work

Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experience

Year: 2022

Type: article

Study design: Observational Study

Source: Management Decision

DOI: 10.1108/md-07-2021-0900

Authors: Zheshi Bao, Jing Yang

Institution: Nanjing University of Finance and Economics

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4210908005

FWCI: 16.38

Cites: 73

Cited by: 92

Related to: 10