Work

Produktbündelung

Year: 2007

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-9517-9_27

Authors: Frank Huber, Anke Kopsch

Institutions: Johannes Gutenberg University Mainz, Schott (Germany)

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4211004491

FWCI: 2.351

Cites: 74

Cited by: 7

Related to: 10