Work

Advertising as Communication

Year: 1982

Type: book

Source: Taylor & Francis eBooks

DOI: 10.4324/9780203328132

Author: Gillian Dyer

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4211024885

FWCI: 3.768

Cites:

Cited by: 491

Related to: 10