Work

Database marketing

Year: 1993

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000070306

Authors: Lisa A. Petrison, Robert C. Blattberg, Paul Wang

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4211073876

FWCI: 14.3

Cites: 1

Cited by: 41

Related to: 10