Year: 2022
Type: article
Study design: Observational Study
Abstract: To develop the hotel industry’s competitiveness, research on satisfaction and revisit intentions has always been important. More research has recently focused on guests’ pro-environmental behaviors and low-carbon management in the hotel industry. This research creates a recreationist-environmental fit satisfaction-revisit intention model based on the recreationist-environmental fit theory. This study surveyed seven green-standard hotels in Sanya, China, and tested the moderating effect of guests’ environmental behavior on their satisfaction and willingness to revisit. Self-administered questionnaires were distributed to respondents who had visited the surveyed green-standard hotels. Two hundred and forty-five valid questionnaires were collected with the hypotheses developed and examined using the SEM and HMR methods. The results indicated that the suitability of a leisure environment could positively impact guest satisfaction, which positively affected their willingness to revisit. In addition, this study proved the moderating effect of guests’ pro-environmental behaviors between satisfaction and revisit intentions.
Source: Sustainability
DOI: 10.3390/su14031850
Author: Jing Yu
Institution: Guangdong University of Petrochemical Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $2,094
Award: G5982640642
OpenAlex ID: W4211201522