Work

Customer feature selection from high-dimensional bank direct marketing data for uplift modeling

Year: 2022

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-022-00160-z

Author: Jinping Hu

Institution: Shenzhen Technology University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: China Scholarship Council

OpenAlex ID: W4211219130

FWCI: 1.798

Cites: 40

Cited by: 11

Related to: 10