Work

Market segmentation

Year: 1987

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1987.9964020

Authors: A. Caroline Tynan, Jennifer Drayton

Institutions: University of Edinburgh, University of Strathclyde

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4211244119

FWCI: 5.413

Cites: 78

Cited by: 203

Related to: 10