Work

Segmenting Targeting and Positioning in Global Markets

Year: 2022

Type: book-chapter

Source: Management for professionals

DOI: 10.1007/978-3-030-90665-8_6

Author: Bodo B. Schlegelmilch

Institution: Vienna University of Economics and Business

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4212833764

FWCI: 20.55

Cites: 53

Cited by: 18

Related to: 10