Work

Possessive brand names in brand preferences and choice: the role of inferred control

Year: 2022

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-022-00843-0

Authors: Mansur Khamitov, Marina Puzakova

Institutions: Indiana University Bloomington, Indiana University, Lehigh University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Lehigh University

OpenAlex ID: W4212905924

FWCI: 2.997

Cites: 87

Cited by: 15

Related to: 10