Work

Trends in Influencer Marketing: A Review and Bibliometric Analysis

Year: 2022

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2021.2007822

Authors: Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava

Institution: Indian Institute of Technology Delhi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4212915602

FWCI: 36.73

Cites: 78

Cited by: 144

Related to: 10