Work

Green advertising: examining the effects of appeal arrangement on young Indonesian consumers’ Green attitudes and buying intention

Year: 2022

Type: article

Source: Asian Journal of Communication

DOI: 10.1080/01292986.2022.2043397

Authors: Afred Suci, Hui-Chih Wang, Her-Sen Doong

Institutions: National Taiwan University of Science and Technology, Universitas Lancang Kuning, National Chiayi University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4214540295

FWCI: 1.798

Cites: 100

Cited by: 10

Related to: 10