Work

Branding, Marketing, and Design

Year: 2017

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/978-1-5225-3432-7.ch012

Authors: Anthony Kent, Charles Dennis, Marta Blasquez Cano, Eva Helberger, Josko Brakus

Institutions: University of Lincoln, University of Manchester, University of the Arts London, University of Leeds

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4214599595

FWCI: 4.256

Cites: 71

Cited by: 10

Related to: 10