Work

Study on the Effect of Customer Psychological Ownership on Value Co-Creation under Service Ecosystem

Year: 2022

Type: article

Abstract: Recently, scholars have tended to study value co-creation from the perspective of service ecosystems, focusing more on the networked, dynamic, and interactive nature of service ecosystems. They believe that the foundation of value co-creation in the service ecosystem is user experience and deep engagement. The deep experience and interaction in the process of value co-creation led to increased psychological ownership, thus increasing the value of users and companies. This study explores the effect of customer psychological ownership on value co-creation from the perspective of deep experience and interaction. The results show that customer psychological ownership and customer fit have a positive effect on the performance of value co-creation, and companies can enhance value co-creation by increasing customers’ sense of belonging and tacit understanding.

Source: Sustainability

DOI: 10.3390/su14052660

Authors: Wen Zhou, Sitan Li, Xiangxixi Meng

Institutions: Beijing Jiaotong University, The University of Texas at Austin, Century College, Beijing University of Posts and Telecommunications

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $2,094

OpenAlex ID: W4214724178

FWCI: 2.598

Cites: 37

Cited by: 17

Related to: 10