A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions
Year: 2022
Type: article
Abstract: This special issue is devoted to the fascinating world of influencer marketing. Spending on this new marketing tactic saw a steep rise in the past few years, with prediction that expenditure on onl...
Authors: Liselot Hudders, Chen Lou
Institutions: Ghent University, Nanyang Technological University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4214745287