Work

When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes

Year: 2022

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2044

Authors: Hyejin Lee, Hyewon Cho

Institutions: Sungkyunkwan University, Sogang University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4214912467

FWCI: 0.799

Cites: 53

Cited by: 7

Related to: 10