Motives underlying human agency: How self-efficacy versus self-enhancement affect consumer behavior
Year: 2022
Type: review
Source: Current Opinion in Psychology
Authors: Christopher Cannon, Derek D. Rucker
Institutions: University of Hawaiʻi at Mānoa, Northwestern University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4220744240