Work

Celebrity endorsements, whitening products, and consumer purchase intentions: A review of literature

Year: 2022

Type: review

Source: Journal of Cosmetic Dermatology

DOI: 10.1111/jocd.14903

Authors: Aima Khan, Raja Irfan Sabir, Muhammad Bilal Majid, Muhammad Umair Javaid, Muhammad Anwar ul Haq, Hamid Mehmood

Institutions: University of Central Punjab, Sultan Zainal Abidin University, Lahore Garrison University, University of Gujrat

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4220926121

FWCI: 0.379

Cites: 48

Cited by: 13

Related to: 10