Work

How Do Firms Achieve Green Innovation? Investigating the Influential Factors among the Energy Sector

Year: 2022

Type: article

Abstract: This research aims to examine the direct impact of green innovation strategies and the green dynamic capability on green innovation. The indirect effect is also tested, using green organizational identity as a mediator. A cross-sectional and quantitative research approach was used to collect data from energy firms. The results show that green innovation strategies and green dynamic capabilities positively affect the green innovation. The findings also proved that a green organizational identity acts as a mediator. The research outcomes suggest that the role of green organizational identity needs to be verified by firm managers who want to boost green innovation. In the advance era, society is more conscious about the green environment. Managers need a green innovation strategy to achieve green innovation within their firm. This study will help to manage the environmental issues, environmental degradation reductions, and establishment of green programs and products, which will all benefit society in the terms of improving resource efficiency, enhancing quality of life, and encouraging economic development.

Source: Energies

DOI: 10.3390/en15072549

Authors: Zahid Yousaf, Magdalena Radulescu, Crenguta Sinisi, Abdelmohsen A. Nassani, Mohamed Haffar

Institutions: Lucian Blaga University of Sibiu, University of Pitesti, King Saud University, University of Birmingham

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Climate action, Affordable and clean energy, Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $2,303