Work

The customer journey: a proposal of indicators to evaluate integration and customer orientation

Year: 2022

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2022.2051584

Authors: Mariola Palazón, Manuela López, María Sicilia, Inés López

Institution: Universidad de Murcia

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Fundación Ramón Areces

OpenAlex ID: W4221020135

FWCI: 4.995

Cites: 59

Cited by: 30

Related to: 10