Work

Revisiting the Recent History of Consumer Behavior in Marketing Journals: A Topic Modeling Perspective

Year: 2022

Type: article

Source: Review of Marketing Science

DOI: 10.1515/roms-2021-0086

Author: Tugce Ozansoy Çadırcı

Institution: Yıldız Technical University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4221126567

FWCI: 1.798

Cites: 70

Cited by: 10

Related to: 10