Work

Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention

Year: 2022

Type: article

Source: Business Strategy and the Environment

DOI: 10.1002/bse.3092

Authors: Jiatong Dai, Guanghua Sheng

Institution: Jilin University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

Award: G477250544

OpenAlex ID: W4223902292

FWCI: 12.59

Cites: 72

Cited by: 81

Related to: 10