Work

From pandemic to Prada: examining online luxury-brand self-narratives

Year: 2022

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-05-2021-0153

Authors: Yukti Sharma, Prakrit Silal, Jitender Kumar, Ramendra Singh

Institutions: Indian Institute of Management Jammu, Indian Institute of Management Rohtak, Sharda University, Indian Institute of Management Calcutta

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4224040231

FWCI: 1.998

Cites: 41

Cited by: 10

Related to: 10