Work

The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?

Year: 2022

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2022.2053900

Authors: Kevin Lehnert, Brian D. Till, Kyle Coble, Mark J. Arnold

Institutions: Grand Valley State University, Marquette University, Lindenwood University, Saint Louis University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4224980665

FWCI: 1.199

Cites: 75

Cited by: 8

Related to: 10