Work

Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2022.2060409

Authors: Bang Nguyen–Viet, Tuan Nguyen Anh

Institutions: University of Economics Ho Chi Minh City, University of Finance - Marketing

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Zero hunger

Open Access status: closed

OpenAlex ID: W4225949183

FWCI: 2.598

Cites: 66

Cited by: 16

Related to: 10