Work

The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands

Year: 2022

Type: article

Study design: Observational Study

Source: International Journal of Business Performance and Supply Chain Modelling

DOI: 10.1504/ijbpscm.2022.122437

Authors: Budhi Haryanto, Joseph Aditya Pandu Gunawan, Rakotoarisoa Maminirina Fenitra, Ansar Abbas

Institutions: Sebelas Maret University, Universitas Airlangga

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4226316733

FWCI: 2.997

Cites:

Cited by: 16

Related to: 10