Work

Financial Dimensions of Marketing Management

Year: 1978

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250547

Authors: Stanley J. Shapiro, Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4229716857

FWCI: 6.136

Cites:

Cited by: 11

Related to: 10