Work

Advertising Procedure

Year: 1974

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250182

Authors: H. Keith Hunt, Otto Kleppner

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4229797322

FWCI: 5.123

Cites:

Cited by: 40

Related to: 10