Work

Marketing-Kommunikation

Year: 2020

Type: book

DOI: 10.3790/978-3-428-58037-8

Author: Werner Pepels

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4229872089

FWCI: 5.684

Cites:

Cited by: 39

Related to: 10