Work

The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Year: 1983

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151830

Authors: Doyle L. Weiss, Charles B. Weinberg, Pierre M. Windal

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4229901557

FWCI: 5.376

Cites:

Cited by: 11

Related to: 10