Work

The American Marketing Association in 1960

Year: 1960

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296002500110

Author: Dik Warren Twedt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4229927210

FWCI:

Cites:

Cited by: 15

Related to: 10