Work

Market Segmentation, Product Differentiation, and Marketing Strategy

Year: 1987

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298705100201

Authors: Peter R. Dickson, James L Ginter

Institution: The Ohio State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4229959037

FWCI: 23.64

Cites: 19

Cited by: 626

Related to: 10