Work

Comment

Year: 1988

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298805200403

Author: Robert A. Garda

Institutions: McKinsey & Company (United Kingdom), McKinsey & Company (United States)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4229959263

FWCI: 8.76

Cites: 8

Cited by: 24

Related to: 7