Work

Old Spice: Repeating Success in the Face of Competitive Threat

Year: 2014

Type: reference-entry

Source: Kellogg School of Management eBooks

DOI: 10.4135/9781473971011

Authors: Derek Rucker, Mauricio O'Connell

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4230066988

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