Work

Moderne Markenführung

Year: 2005

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4541-9

Author: Esch, Franz-Rudolf

Institution: Justus-Liebig-Universität Gießen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4230104680

FWCI: 6.253

Cites:

Cited by: 40

Related to: 10