Work

The Organic View of the Brand: A Brand Value Co-creation Model

Year: 2016

Type: book-chapter

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/978-1-352-00008-5_9

Authors: Oriol Iglesias, Nicholas Ind, Manuel Alfaro

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4230157320

FWCI: 3.918

Cites: 71

Cited by: 34

Related to: 10