Work

Benefit Segmentation

Year: 2015

Type: reference-entry

Source: Wiley Encyclopedia of Management

DOI: 10.1002/9781118785317.weom090349

Author: Vincent‐Wayne Mitchell

Institution: City, University of London

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4230330263

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