Work

Besonderheiten des Marketings im Sport

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-662-45867-9_7

Authors: Heinz-Dieter Horch, Manfred Schubert, Stefan Walzel

Institution: German Sport University Cologne

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4230985775

FWCI:

Cites:

Cited by:

Related to: 10