Work

Virtual Social Identity and Consumer Behavior

Year: 2010

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761011078307

Author: Brian A. Vander Schee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4231495575

FWCI: 4.751

Cites:

Cited by: 45

Related to: 10