Work

Marketingmanagement

Year: 2003

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92087-4

Authors: Christian Homburg, Harley Krohmer

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4231528876

FWCI: 49.37

Cites:

Cited by: 201

Related to: 10