Work

Markenkommunikation

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-531-18917-8_54

Author: Jörg Hoepfner

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4231606683

FWCI: 5.311

Cites: 10

Cited by: 7

Related to: 10