Work

Segmentation Variables

Year: 2015

Type: reference-entry

Source: Wiley Encyclopedia of Management

DOI: 10.1002/9781118785317.weom090631

Author: Vincent‐Wayne Mitchell

Institution: City, University of London

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4231684333

Cites: 7

Cited by:

Related to: 10