Work

Automobile Brand Loyalty

Year: 1974

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729452

Authors: Joseph W. Newman, Richard A. Werbel

Institutions: University of Arizona, SUNY Brockport

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4231889703

FWCI:

Cites:

Cited by: 14

Related to: 10