Work

Grundlagen der Gestaltung des Leistungsprogramms

Year: 1999

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-58256-1_1

Authors: Michael Kleinaltenkamp, Frank Jacob

Institution: Freie Universität Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4232200433

FWCI: 22.31

Cites: 22

Cited by: 11

Related to: 10