Work

The 4 A's of Marketing

Year: 2012

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780203802168

Authors: Jagdish Sheth, Rajendra Sisodia

Institution: Emory University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4232649202

FWCI: 3.077

Cites:

Cited by: 48

Related to: 10